In-store samplings are a popular way to connect directly with your potential customers. On-premise samplings are one way our clients promote their brands within established accounts to increase sales and expand brand awareness to their target market. Off-premise samplings are in-store demonstrations or samplings, that directly place your product in the hands of future customers. How can Backwoods Promotions support your OND sales goals? Hiring event staff can increase account relationship, improve sales inventory movement, and most of all -increase brand awareness with your customer base!



Often brands will set up locations in key accounts, wholesalers, or with direct to consumer marketing set up within their own store locations. Consumer foot traffic through the retail setting can depend on many factors (such as time of day, weather, location, and availability of the product in that store) so studying consumer trends/habits is key to implementing a successful demo. In essence, the demo often means the difference between closing a sale and losing a prospect. A great demo lets your prospects understand how your product truly solves their needs. Every minute counts! 

 The key factor for success is equipping your product demo with experienced event staff who can effectively engage consumers. Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate value. Providing a high-quality customer experience is an important component in your customer engagement strategy. Conversations between your brand’s target market and your product demonstrator are much more than surface level conversations—they cultivate rapport, answer concerns, educate, and most importantly build a brand relationship and “human” quality to the product.



 Backwoods Promotions provides experienced and educated product demonstrators tailored to our client’s industry and product. We provide product demonstrators and brand ambassadors, but we do so much more than that! We connect people, we create experiences, and we support relationships that last years. Backwoods Promotions has a network of thousands of event staff that work in the United States and Canada. We pride ourselves on providing staff who are outdoor enthusiasts, sales assistants, and proactive product demonstrators who will deliver key messaging to your target market.

Recent programs have been implemented with Drinkworks, Coco Rum and Coco Vodka, Chandon, Cantera Negra, EJ Gallo, King Spirits, Penelope Bourbon, Slrrrp Shots and more. Our teams work both at the corporate level, with distributors and account managers to facilitate successful samplings both at the local level and at large scale festivals and events (i.e. Sturgis Motorcycle Rally).


Contact us now to discuss your needs or goals for upcoming sampling programs!