Each year there are hundreds of trade shows, rallies, races and events across the globe. As an enthusiast, how do you choose which events to attend? Whether you’re someone who enjoys riding their motorcycle across the country or someone who prefers to ride their ATV into the dunes we’ve rounded up our top 5 motorsports events to attend in the beginning of 2023!

 Thundering into cities across the nation, riders from all around enjoy the freedom of the open road, meeting up with old friends, and camaraderie at these events—but they are so much more than that! New products are displayed at the races, event staff hand out giveaways and facilitate games, and entertainment is boundless. Not only does Backwoods Promotions provide motorcycle and motorsport staff to our clients, we also provide staff that live and ride the open road. At the end of the day, we’re enthusiasts first! 

Businesses large and small are looking forward to the arrival of trade shows and races for another reason, they are now able to set up their booths to welcome back their customers. Every booth and vendor has a different goal, maybe your brand is looking to generate leads for dealerships? Or has your company created a new product in the past year and you want to unveil it to your customers? Whatever your business goals for 2023 are -- Backwoods Promotions has event staff for it!

 

 

 Below are our top 5 events coming up in the United States:

1. AMA SuperCross 

When: January 7th - May 13th, 2023

Where:  Anaheim, CA

 The AMA Supercross Championship (also known as Monster Energy AMA Supercross) is an American motorcycle racing series. Founded by the American Motorcyclist Association (AMA) in 1974, the AMA Supercross Championship races are held from January through early May. Supercross is a variant of motocross which involves off-road motorcycles on a constructed dirt track consisting of steep jumps and obstacles; the tracks are usually constructed inside a sports stadium. 

 

 

2. King of the Hammers 

When: February 2-11th, 2023

Where: Johnson Valley, CA (Hammertown!)

King of the Hammers is an off-road race that combines desert racing and rock crawling. This race is held in February on Means Dry Lake at Johnson Valley, California, United States. The race is broadcast live on Ultra 4 Racing's website. King of The Hammers race week has expanded from one race. It is now a series of five races that run throughout the week. The races include a Can AM UTV event on Sunday, the ULTRA4 vs. Rock Bouncer shootout on Monday, the Every Man Challenge Race on Wednesday, and the Toyo Desert Invitational (Unlimited Trophy Trucks) on Thursday. It is an experience not to be missed!

 

3. Daytona 500

When: February 19th, 2023

Where: Daytona Beach, FL 

To be here and witness the DAYTONA 500, in person, is to take part in something iconic and momentous.  The energy, excitement, and power of being here live will stay with you for a lifetime. Run in the official home city of NASCAR, and the birthplace of speed it is a high endurance race for the best drivers in the United States. Enjoy the infield with camping, vendor displays and giveaways, along with parades through the city the week before the event. This is The Great American Race! 

 

4.  Mint 400

When:  March 8-12, 2023

Where: Las Vegas, NV 

The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!

 

 

5. AIM Expo

When: February 15-17, 2023

Where: Las Vegas, NV

 AIMExpo is North America’s largest Motorcycle and Powersports Tradeshow with international reach. It is also the single most important event for the North American Powersports Industry because it is the catalyst to bring together industry, media and dealers in a single arena. It connects businesses to accelerate opportunities among exhibiting brands, distributors, manufacturers and dealers. The show attracts the influential industry leaders who are focused on progressing the powersports business. Together we can energize the industry and showcase new products to media and retailers. We also provide invaluable dealer education programs. So, if you’re a dealer in the powersports business, you need to be here! Looking to have event staff at this event? Contact us!

 

Interested in booking event staff at your next event?

Book us HERE!