There are many benefits to hiring local event staff, brand ambassadors or models, to work with your company at your next tradeshow, racing event or activation. As the ability to expand globally has become more attainable many companies are moving in the other direction and focusing on local talent pools. When looking to hire staff for your next event here are a few reasons you should consider hiring local staff:

More Flexibility

In today’s fast paced world you never know when an opportunity will strike or a challenge will arise! Having people in the same time zone allows you to communicate more efficiently and overcome obstacles quickly which in turn will fast track your next tradeshow or event. You can focus on the current activation instead of hotel reservations, flight information, or weather delays. 

Local Knowledge

Local staff understand the culture and area in which they live. They are fluent in the languages, and familiar with the community. This means that your team can better interact and give your clients the best experience possible! For example; if you were to source local staff in Idaho who snowmobile they can effectively communicate with event attendees about local riding areas, riding gear and equipment needed while riding in mountain terrain compared to someone who may snowmobile in the East where terrain is quite different. 

Encourages diversity

Hiring local staff diversifies your workforce which can lead to growth for your business and drive positive change within the organization. The creativity that comes from diversity can help you cultivate new ideas or improve processes already in place. By welcoming those ideas that are different from your own, you can create a more interesting or engaging event. 

Cost Savings

One of the biggest benefits of hiring local staff is the ability to save money. Sending in your own team or hiring a team of travelling brand ambassadors can be cost prohibitive. Not to mention; you’re taking your active employees away from their day to day operations. Hiring staff in Texas who are bilingual and familiar with the farming and ranching communities has helped our clients (some who aren’t from that area) connect better with event attendees and save money at the same time.

Depending on your location it may not always be realistic to only hire local candidates. So how do you go about finding staff when your local talent pools are limited? Hire a staffing agency! Staffing agencies, like Backwoods Promotions, vet and hire local staff for you. Now is the perfect time for you to start planning your event staff for the year to come!