2018 Rally on the Rocks Recap

The Backwoods Promotions team was on site at the 2018 Discount Tire Rally On the Rocks event last week in Moab, Utah,  representing our client, Can-Am Off Road. Rally on the Rocks is a key event for off-road enthusiasts, and was a great location to promote Can-Am’s new Maverick X3 X RC Turbo R.

Rally on the Rocks began 8 years ago in 2010 and has become Moab’s second biggest economic event, the first being another off-road event, the Easter Jeep Safari.

The rally draws hundreds of motorsport enthusiasts annually from Moab locals to tourists from all around the world. The trails range from mild, to difficult to extremely technical, with beautiful scenic views of Moab’s unique red rocky terrain, canyons and looming mountains off in the distance.

In the past 8 years, this event has grown substantially in popularity, with more event attendees and vendors each year.

Each day of the rally began with a drivers meeting where drivers were paired up with a guide based on skill level. Guided trail rides would then depart promptly at 10:00 AM each day where riders experienced a packed day of riding through the wild Moab trails. With 25 guided rides offered at the rally, ranging from beginner to advanced, there is something offered for everyone at the Rally of the rocks. To learn more about this event or to plan your trip for next year, visit www.rallyontherocks.com

Racing through the Weekend at the Sea Otter Classic!

Over the weekend, the Backwoods Promotions crew teamed up with Fox Factory Inc. for the fourth year in a row to participate in the worlds largest cycling and outdoor sports festival, the Sea Otter Classic.

This year marks the 28th running of the classic four-day event held April 19-22 at the Mazda Raceway Laguna Seca in Monterey, California, attracting more than 72,000 and 10,000 athletes each year.

Over the past decade, an event originating from a weekend of bicycle races has evolved into a four-day festival featuring road and mountain bike racing, a carnival and more than 450 vendors representing 800+ brands at what may be considered the cycling season opener for North America.

 

The Sea Otter Classic also offers outreach activities for women and girls including SRAM Women’s Road Day, Liv Ladies Cross Country Trail Ride, SRAM Women’s Mountain Day and Ladies PartyRide presented by Vittoria.

Backwoods Promotions is proud to have built a strong partnership with Fox Factory Inc. to execute some of the most iconic motorsport and outdoor events including: The Mint 400, SEMA Show, Daytona Bike Week and the Jackson Hole Hill Climbs.

A huge thank you to our Backwoods Promo team members and Fox Factory Inc. for an extremely successful weekend at the 2018 Sea Otter Classic event!

 

The Benefits of Hiring Promotional Staff and Brand Ambassadors

 After several requests, we’ve decided to post a blog article highlighting the importance of using promotional staff or brand ambassadors as part of your overall marketing strategy.

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In order to activate your brand and connect with potential customers, it is key to create a marketing campaign that generates excitement and engagement around your key messaging. Through our work in the motorsports industry, we have realized that gone are the days where a logo on the side of a race car or on a billboard are enough to connect and engage with your key demographics. People want more.

So what does that mean for you? Well, it means you have to get creative in order to capture your audience and leave them with a feeling of closeness and connection with your brand. Experiential marketing helps with this (i.e. contests, promotions, games, interactive exhibits, digital media, etc), and this is something we can certainly help you create. However, what we really want to drive home is that it is one thing to have an awesome activation, but you also need to ensure you have a solid team involved to facilitate the activation properly. Using promotional staff are necessary to engage face-to-face with customers, share their own personal experiences with the brand, provide information, and ensure customers have a great experience while in a booth or at an event.

Promotional staff can consist of models, brand ambassadors, hosts/hostesses and more. They are skilled at using promotional strategies to strengthen the customer-product/service relationship and encourage clientele to buy and consume larger quantities of product. Generally, they are considered the dynamic, outgoing, energetic face of your brand!

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Here are some benefits of hiring promotional staff: 

1) Enhance Customer Experience:

-There is a close relationship between an individuals direct experience with a brand and how well they connect and resonate with that brand. Creating a positive and engaging customer experience often starts at initial contact. Companies who use promotional staff to greet customers in a friendly, welcoming manner tend to receive higher ratings of customer satisfaction.

2) Increase Sales

-Companies that use promotional staff or brand ambassadors not only increase distribution of promotional materials, but the heightened customer satisfaction and engagement also leads directly to increased sales.

-Using promotional staff to demonstrate how a product works, or talk about the benefits of a product or service can also increase sales simply by providing a customer with the knowledge they need to make an influenced decision.

3) Save Money

-Paying travel, accommodations and wages for company staff can be quite costly, so promotional staff are often used in place or to support company representatives at events.

-Most of the time, it is not difficult to find promotional staff who are local or within driving distance of an event. Some companies may choose to hire a team of promotional staff for a set contract to travel while promoting their brand, and so these costs must be factored in; however, they are still generally less than paying full-time company staff.

Contact us now to book promotional staff!