Can-Am Begins 2nd Season as Official Off-Road Vehicle of Luke Bryan Farm Tour

Valcourt, Quebec/Canada, Sept. 24, 2018 – BRP’s (TSX:DOO) Can-Am off-road brand is proud to begin its second season as the official off-road vehicle of the Luke Bryan Farm Tour.

“We welcome this opportunity to again join Luke Bryan’s passionate cause to support future farmers. Can-Am is extremely passionate about our products and the consumers who use them, including all those determined farmers in the agricultural community,” said Ariane Boulanger, Manager, Global Marketing – Can-Am Off-Road. “We are proud to champion this affection for farmers alongside Luke Bryan and share the Can-Am experience with all his dedicated fans.”

In its second season, the sponsorship affords the Can-Am team opportunities to meet with more than 100,000 Luke Bryan Farm Tour fans. In addition to its official off-road vehicle of Farm Tour status, Can-Am also gives live concertgoers the full off-road experience with its bold presence at all six tour stops, complete with a display booth and other exciting happenings.

“I can’t believe we’ve been doing this 10 years!” shared Luke. “Can-Am is a passionate brand with incredible off-road products and shares our appreciation for the agricultural community.”

Luke Bryan Farm Tour attendees and country music fans alike can learn about Can-Am off-road vehicles from local Can-Am dealership staff and product specialists at designated vehicle display booths at each venue. Booth visitors can also register on site for a chance to win a Can-Am off-road vehicle, including a new Outlander XT 650ATV and a XPS Lubricants cleaning kit. Can-Am booth activities may include offering free giveaways for those who register to win.

The 2018 Luke Bryan Farm Tour, celebrating its 10th year, starts Thursday, Sept. 27, at Ayers Family Farm in Irwin, Ohio. It concludes Saturday, Oct. 6, at Doug Yates Farms, Ringgold, Ga. Four additional farms in the states of Illinois, Iowa, Florida and South Carolina make up the other tour stops.

Backwoods Promotions is proud to work closely with Can-Am Off-Road by providing top-notch staff to work at these upcoming concerts. We look forward to seeing you all at these upcoming concerts!

Hay Days Grass Drags

Hay Days Grass Drags is the unofficial start of winter and the snowmobile season, and it gives snowmobile enthusiasts across North America and beyond something to look forward to while waiting for the snow to fly. Hosted by the Sno Barons Snowmobile Club in North Branch, Minn., this year marked the 53rd anniversary of the world’s largest snowmobile and powersports swap event.

Since 2014, Backwoods Promotions has provided event staff, brand ambassadors and promotional models to companies at Hay Days Grass Drags, and we have quickly become the largest provider of outsourced staff for this event.

This year we continued our ongoing relationships with Ski-Doo, Fox Factory Inc., Michelob Golden Light and Backcountry Motorsports Media, while building new relationships with KLIM and Octane Ink. With numerous staff at this event throughout the weekend, it sure was a busy, but exciting two days as our team members worked hard to ensure the event was a success for our clients.

From the Ski-Doo ‘No Bull’ Bull Riding contest, to the KLIM ‘Ultimate Warrior Challenge’, plus great deals on Fox merchandise and sled wraps at Octane Ink, it was a successful weekend across the board. Check out some of these fun pictures we took throughout this weekend:

Enthusiasts First ™

At Backwoods Promotions, we take pride promoting and marketing your business, and hiring staff for your events who share a passion for the industries we promote, from drag racers, to snowmobilers, off-road enthusiasts and more.  Over the years, we’ve formed solid relationships with our staff, many of whom have direct experience in the motorsports, outdoors and automotive industries.

It is for that reason that we’ve adopted the motto Enthusiasts First ™ for our passion for promoting what we love. The difference is evident when you work with our team members. To request a customized staffing quote – click here!