Harley-Davidson, the company that has defined the motorcycle industry for the past 115 years, showcased its next generation of two-wheeled transportation at the Consumer Electronics Show in Las Vegas unveiling the full product specification, connectivity and pricing for the first time. LiveWire™, Harley-Davidson’s first electric motorcycle, and the most connected motorcycle experience ever, will be available for delivery later this year.

The LiveWire™ motorcycle represents the future of Harley-Davidson, bringing high-performance electric propulsion, evocative design, and cellular connectivity to today’s rider. The first of a new portfolio of motorcycles that provides an all new two-wheel experience, the LiveWire™ motorcycle delivers thrilling acceleration, agile handling, premium materials and finishes, and a full suite of electronic rider aids and interfaces for a completely connected experience.

The performance of the LiveWire™ motorcycle will deliver an exhilarating ride for seasoned motorcyclists, while its clutch-free design also makes the experience for new riders easier than ever. The launch of the LiveWire™ model supports Harley-Davidson’s 2027 strategic objectives to reinvigorate its U.S. business, accelerate the pace of international growth, build the next generation of riders globally and establish the company as the leader in the electrification of two-wheeled transportation.

“We’re at a historic juncture of the evolution of transportation, and Harley-Davidson is at the forefront,” said Harley-Davidson CEO, Matt Levatich. “Innovation that moves the body and soul has always been at the heart of our brand, and this next chapter in our history is about creating products and opportunities for existing and aspiring riders of all ages and walks of life.”

An all-new Riding Experience with Iconic Harley-Davidson Power

Accessible to new motorcyclists and a thrill for accomplished riders, the LiveWire™ motorcycle is the perfect combination of power, performance and technology. Features include:

  • Amazing acceleration: from 0 to 60 mph in under 3.5 seconds. The instant torque provided by the H-D Revelation™ electric powertrain can produce 100 percent of its rated torque the instant the throttle is twisted, and 100 percent of that torque is always available.
  • Twist-and-go ease of use: Electric power requires no clutch and no gear shifting, greatly simplifying operation for new riders. All riders will appreciate the braking effect of the power regeneration mode as it adds charge to the battery, especially in stop-and-go urban traffic.
  • H-D™ Connect Service: The LiveWire™ motorcycle is equipped with H-D™ Connect, which pairs motorcycle riders with their bikes through an LTE-enabled Telematics Control Unit coupled with connectivity and cloud services using the latest version of the Harley-Davidson™ App. This technology makes the LiveWire™ motorcycle the first North American mass-market cellular-connected electric motorcycle. With H-D Connect, data is collected and transferred to the app to provide information to the rider’s smartphone about:

-Motorcycle status: Information available through H-D Connect includes battery charge status and available range from any location where sufficient cellular signal is available. This allows the rider to remotely check the charge status including charge level and time to completion. Riders will be able to locate a charging station with ease thanks to an integrated location finder built into the H-D App.

-Tamper alerts and vehicle location: H-D Connect indicates the location of the parked LiveWire™ motorcycle and alerts can be sent to the rider’s smartphone if the bike is tampered with or moved. GPS-enabled stolen-vehicle tracking provides peace of mind that the motorcycle’s location can be tracked (Requires law enforcement assistance. Available in select markets).

-Service reminders and notifications: Reminders about upcoming vehicle service requirements and other vehicle care notifications will be provided to the rider through the H-D App. In addition, riders will receive automated service reminders.

  • Performance and range optimized for the urban street-rider: With the ability to travel an estimated 110 miles of urban roads on a single charge.
  • Handling and control: The LiveWire™ motorcycle chassis is designed to deliver agile handling for confident control on urban streets and a thrilling ride on curving backroads. The H-D Revelation™ powertrain sits low in the motorcycle to lower the center of gravity and help the motorcycle handle well at all speeds and make it easier to control when stopped. The motorcycle also features premium technology — Electronic Chassis Control is standard and features a cornering-enhanced Anti-lock Braking System and Traction Control. The systems are fully electronic and utilize the latest inertial measurement unit and ABS sensor technology.
  • Distinctive Harley-Davidson sound, minimal vibration: The LiveWire™ motorcycle features the H-D Revelation™ electric powertrain which produces minimal vibration, heat, and noise, all of which enhance rider comfort. The LiveWire™ model is designed to produce a new signature Harley-Davidson sound as it accelerates and gains speed; this new futuristic sound represents the smooth, electric power of the LiveWire™ motorcycle.

From Project LiveWire to LiveWire™ Motorcycle

The vision behind the production LiveWire™ motorcycle began with Project LiveWire, revealed as a prototype in 2014. Through a traveling demo program, Project LiveWire gave potential customers the opportunity to provide feedback on what they would want from a true Harley-Davidson electric motorcycle and shape the evolution of the motorcycle in keeping with the Motor Company’s customer-led approach. The response was very enthusiastic – and the production LiveWire™ motorcycle incorporates knowledge gained from the development of the prototypes, feedback from customer demos, further design progress at Harley-Davidson and the latest advanced technology.

LiveWire™ will go on sale in 2019 and will be priced at $37,250 CAD or $29,799 USD MSRP.

Harley-Davidson Reveals Two Groundbreaking Lightweight Electric Concepts at CES

Harley-Davidson, the company that has defined the motorcycle industry for the past 115 years, today revealed its next generation of two-wheeled transportation at the Consumer Electronics Show (CES) in Las Vegas.Alongside the production 2020 Livewire™ motorcycle, these two concepts look towards a new electrified chapter of Harley-Davidson’s story that will continue with innovative approaches to transportation and technology, wrapped up in evocative styling and design.

As part of the push towards a different future, these concepts explore the potential of urban mobility and two-wheeled adoption. Both concepts bring Harley-Davidson’s expertise in expressive two-wheeled experiences and push boundaries in design and technology.

In 2018, Harley-Davidson’s More Roads announcement provided a vision that includes new products in additional motorcycle segments, broader access, and to strengthen our dealer network. These two concepts are proof positive of that vision, alongside the production 2020 LiveWire™, and point to a broad portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of mobility over the next several years and inspire new riders with new ways to ride.

For more information on the new Harley-Davidson LiveWire™ motorcycle, as well as updates on future additional bikes, visit Harley-Davidson.com/Electric or the brand’s FacebookTwitter or Instagram channels.


Can-Am announced today a new Monster Energy / Can-Am racing team that will compete in the 2019 Dakar Rally. The three-racer squad features American Casey Currie, reigning Dakar champion Reinaldo Varela and racer Gerard Farrés. As part of the Dakar effort Can-Am will attend the race to capture the defiant 172-hp, turbocharged Can-Am Maverick X3 side-by-side vehicle in action, provide social updates and produce a three-part documentary series about Currie and his Dakar experience.

Can-Am will also field a talented South Racing / Can-Am team and several other support drivers in its pursuit of back-to-back Dakar titles. Can-Am, the defending side-by-side category champion, is returning to the Dakar Rally in full force January 6-17, in South America with a field of more than 20 professional racers.

“Dakar is about overcoming difficulties through persistence. It’s about an unyielding, all-out effort to finish something you started. At BRP, we carry this same determination and internal drive to win in everything we do. The Can-Am Maverick X3 vehicle was engineered with this attitude, and to this day provides our racers with the supreme confidence that they will prevail against all odds,” said Olivier Camus, Can-Am global marketing director. “Winning Dakar and to repeat as champions is our objective. Our team is trained to endure the rigors of the world’s toughest race, and our racers are just built for this! We have a deep connection with them and we value their stories, the families and camaraderie involved in this effort. As a global Can-Am family, we’re all in this monumental adventure together.”

Monster Energy / Can-Am Dream Team

Can-Am has joined forces with Monster Energy and South Racing to build a Dakar Rally dream team. Leading the way is defending Dakar SxS category champion, Reinaldo Varela. The Brazilian piloted a Maverick X3 Turbo R side-by-side vehicle to a historic victory earlier this year in its first ever running of Dakar, earning him and co-pilot Gustavo Gugelmin respect around the world.

Casey Currie will be representing North America. The U.S. racer earned his Dakar series stripes this year by earning the fastest qualifier and stage win at the Merzouga Rally and then solidified his off-road legend status with a win at the Desafio Inca Challenge (Dakar Series) in Sept. 14-16 in Peru. Gerard Farrés and co-driver Dani Oliveira are no strangers to Dakar series success, having just scored a runner-up finish in October at the Rally du Maroc in Morocco, so they’re amped and ready to take on Dakar and all challengers.

Casey Currie – Off-Road Icon’s First Dakar Rally

To capture Currie’s first attempt at conquering Dakar and fulfilling a lifelong dream Can-Am will produce a three-part documentary series about the off-road icon, from preparation to the finish line. The first video, “Born to Race,” launched today and digs into how he started racing, its impact on his life and more about his motor sports family. Part 2, “Preparing for Dakar,” Currie recaps the knowledge gained for Dakar from his previous efforts at both the Merzouga and Inca rallies. The final installment called “It’s ON!” is a planned behind-the-scenes effort to explain his determined effort to prepare for Dakar, from his family’s backing, the travels, race planning and up to the starting line.

South Racing / Can-Am and More

South Racing / Can-Am, led by manager Scott Abraham, has its own fast five for the 2019 Dakar Rally in Hernan Garces / Juan Pablo Latrach, Miguel Jordão / Lourival Roldan, Ellen Lohr / Anton de Roissard, Ricardo Porem, Thomas Ourrednicek / David Nipal. This exceptional team has dozens of combined years of racing experience, has driven an assortment of diverse vehicles (karts, cars, trucks, semis, etc.) and has witnessed firsthand both the thrill of victory and the agony of defeat, so it’s primed and ready for Dakar.

In all, the 20+ Can-Am racers will represent at least 10 different countries creating a global family not only linked together by their determination to defeat Dakar but also the vehicle they choose to compete in.

Maverick X3 Side-by-Side Vehicle: Perfect for Dakar

The Can-Am Maverick X3 Turbo R side-by-side vehicle immediately verified its stance as the most prodigious vehicle on the planet when it won the inaugural 2018 Dakar SxS category title in its first ever entry. With its Dakar series rally racing wins, its several huge desert racing victories in North American and the abundant U.S. off-road national championships the Maverick has also earned, this season has further cemented its status as the most desirable racing side-by-side vehicle on the planet.

The Can-Am Maverick X3 side-by-side vehicle, with its powerful turbocharged 172-hp Rotax engine, and is the ideal platform for Dakar and all its challenges because it was engineered for the desert. Its aggressive, future-forward design puts the driver in control at the heart of the vehicle, connecting them as one. Dakar has proven to be downright exhausting to man and machine, but the Can-Am Maverick X3 side-by-side vehicle and its relentless character are ready for the world’s toughest race, which is spread out over 5,000 kilometers (3,106 miles) and lasts 11 days.

For full race details, racer news and more, visit the Can-Am Off-Road Facebook page.

For more information about Can-Am off-road products, visit CanAmOffRoad.com.

Sand and water and snow, oh my!

The fall event season sure is one of the busiest times of the year! It seems that once September hits, in addition with kids back to school, companies and tradeshow organizers alike are hit with the insanity of show season. Of course, support staff such as ourselves, also feel the craziness, and like many, we love it and thrive off of it.

From sand, water, snow, and everything in between, Backwoods staff have had a busy fall season representing our awesome clients, celebrating global product launches, and doing what we do best – Promoting What We Love.


The Backwoods Team took to the sand dunes of Glamis for the biggest Halloween party in Southern California. Brittney and Lauren, both off-road riders and enthusiasts, represented Can-Am Off-Road at the show while handing out custom Can-Am T-Shirts and helping duners register for demo rides.

September brought excitement to Colorado where staff joined Can-Am in celebrating their global product launch of the 2019 Ryker. BRP Dealers from across the world flooded into Denver, CO to demo the new Ryker on a mountain road course. Can-Am also released several new Maverick Sport Models and the all new re-engineered Outlander that Backwoods staff took pleasure in introducing.


Our Florida based team members combined their passion for watersports and love of working events by supporting our clients, Evinrude Outboard Boat Motors and Sea-Doo at the Miami, Fort Lauderdale and Tampa Boat Shows.

Thousands of watersports enthusiasts flooded to these shows to see newly released products and accessories.


Snow enthusiasts kicked off the snowmobile season in North Branch, MN for Hay Days, known among snowmobilers as the world’s largest snowmobile grass drag event. Over a dozen additional snowmobile shows followed, including the New Hampshire Grass Drags, New York’s Big East Snowmobile Show, and other snowmobile shows sweeping across the Midwest and Canada.

We look forward to the upcoming winter season where we’ll be promoting our clients at upcoming hockey and football promotions, plus snocross, X Games, and motorcycle events.