Category Archives: Our Team Members

Once You Go Backwoods, You’ll Never Go Back!

5 Reasons Why We Have so Many Repeat Clients

By: Jess Kline

There is no doubt that the market is saturated with promotional staffing agencies. We continually hear from our clients about how many e-mails and calls they receive on a regular basis from staffing agencies, and how this sometimes leads to frustration on their part (hey – we’ve been there! Securing new clients has to start somewhere). It’s a great industry to be involved in, which is why we love it so much. However, there is certainly a lot of competition and it takes a great deal of hard work, perseverance and dedication to maintain consistency over time, build a solid reputation, and earn the respect of clients.

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We’re proud to work with a great company like Ski-Doo!

From the beginning, we have continually boasted that ‘we aren’t your typical promo agency’ and to this day, we stick to that testament. Afterfive years in business, we have remained Canada’s only agency that specializes in motorsports event staffing. Don’t believe us? Google it! Our core team is built from ambassadors who live the Backwoods lifestyle – they snowmobile, race motorcycles, work on cars, hunt, fish, and more, and they have surrounded themselves in the motorsports, automotive and outdoors industries that they love. While our team is our biggest strength, we also know what it takes to earn respect in the industry.

Red Bull Snow Boundaries

In a previous blog, it was written that “Racing is our roots, Backwoods is our name, and Jessica and her team are proud to carry the torch and build on a name that started out with wrenching on a car, in a garage, out in the Backwoods”. Click here to read the full article.

With everything we do here at Backwoods Promotions, we keep in mind our core values and roots. I’ve been in the industry for many years, and regularly jump on a motorcycle, snowmobile, boat (anything with a motor, really) because that’s where my passion lies. We don’t just promote the motorsports industry – we LIVE IT.

Jess - Kawasaki Vulcan

Cruising for a ride on a Kawasaki Vulcan

Here at Backwoods Promotions, we tend to operate with the ‘old school’ mentality of business, which can be hard to find these days. Who said that just because it’s 2017, we can no longer shake hands when we close a deal, get to know people directly rather than hiding behind a screen, give back when we can, and be honest and upfront about what we can and cannot do for you? At the end of the day, we are all human and trying to accomplish the same thing. Let’s promote the sports we love, support our race teams, and make money at the same time!

Fox Shox

In talking with staff, clients and industry partners, we wanted to share 5 reasons why our business model has worked in retaining so many of our clients. For those of you reading, we look forward to working with you in the future, whether you become one of our repeat clients, join our team of amazing staff, or support one of our teams!

1) We’ve Found Our Niche

Simply put – we GET the motorsports and outdoors industries, and we get what it takes to connect with fans and consumers at events. The difference is evident – when you hire brand ambassadors who have used your product, understand your brand, and have direct experience in the industry, then your clients and customers have a greater appreciation and respect for your company and products.

2) Personal Service & Relationships

Being a smaller agency has its benefits. We get to know our clients, and have built ongoing relationships over the years. We take pride in offering personal service and getting to know our clients, their business, and families. We’ve even gotten together with some for motorcycle or snowmobile rides. You certainly learn a lot about someone once you’ve gone riding with them!

3) Affordable Rates

We get it. Times can be tough, and there needs to be a fine balance between dollars spent and return of investment. We always try our best to offer affordable rates, and work with the budget you have. Our team is equipped to offer tools and suggestions for maximizing lead generation, enhancing sales, and engaging with clients so you get the best bang for your buck!

4) We Give Back

Mentoring children and supporting women in motorsports is very near and dear to our hearts. Throughout the year, we give back by supporting a few teams and causes who have reached out to us for assistance.

5) Strong Presence

Firstly, our social media presence rocks. Secondly, we’re usually at motorsports and outdoors events regardless of whether we are contracted to work there or not. Again, we don’t just promote the motorsports industry – we live it. That’s why we regularly attend shows, events, races, and network with our clients, fellow staff members, athletes and more. We have met many of our clients from simply attending events, and that continued presence in the motorsports and outdoors industries have set us aside from other staffing agencies.

To get in touch with us, click HERE.

[NOW HIRING] Luke Bryan Farm Tour

Backwoods Promotions Inc. is now hiring brand ambassadors and promotional models to work at several upcoming concert events, as part of the Luke Bryan Farm Tour 2017.

Concert locations include: Lincoln, NE; Baldwin City, KS; Boone, IA; Fort Wayne, IN; Edinburg, IL; and Centralia, MO.

We’re seeking outgoing, energetic and personable staff who exhibit a strong work ethic, and who share our passion for the powersports industry.

Applicants can apply online HERE. 

FarmTour2017

So You Want to Join the Backwoods Team?

There’s no doubt there are A LOT of different event staffing agencies out there. While we recognize the difficulties for promo staff and brand ambassadors in securing consistent work for themselves, we feel the need to clarify and remind applicants why we are different, and what sets us aside from other agencies. Of course we attend many of the same events, and work with similar clients; however it is the foundation that our agency was built on that makes us so different and unique and is why we have so many repeat clients.

To learn more about the origins of our name, click here.

Backwoods Promo Team

In short, Backwoods Promotions, was created to offer specialized staffing services for companies involved in the motorsports, automotive and outdoors agencies. We look specifically to hire staff who share a passion and have a strong knowledge base of these industries. Many of our team members hunt, fish, ride ATV’s, race snowmobiles, and have a true passion for motorsports and the outdoors. We look for those dynamic individuals who live the Backwoods lifestyle to work for our team and our clients. Our focus is on building relationships with our team members in order to foster loyalty and mutual trust.

Are you interested in joining our team? Like many other staffing agencies, we suggest you take these steps before you apply:

  • Research the company – it’s always best practice to learn about the company you are applying to join. Check out their website and social media links, learn a bit more about what type of events and clients they have, and the type of staff they might look to hire.
  • Create a solid application – many agencies use a third party booking software program to process staff applications. We suggest you take the time to fill in as much information as possible to ensure you have the best chance to be approved to join our roster. Applicants are not automatically approved to join our team, and are only able to view jobs once they have been approved. For us, we look for a resume, information about your previous work experience, and information about your interest/experience with motorsports or the outdoors. If this information is missing, applications are often declined.
  • Read the job posting clearly! - Most agencies provide very clear instructions on how to apply to join their roster and/or apply for a specific job. Sending an e-mail or message requesting information already listed in the job description is frustrating for managers. Make sure you read the job posting clearly and follow the application instructions that have been provided.

For tips on how to become a brand ambassador, click HERE. 

We hope these tips are helpful, and also provide information on what we look for from our team members. Good luck with your application, we look forward to reviewing it!

~ Backwoods Management