Bikes are in our blood – our CEO rides, many of our staff ride, and that’s how we roll. Since 2014, our team members have attended the Sturgis Motorcycle Rally working for various clients promoting the products we all love. This year, our presence is larger than ever with close to a dozen team members working with Fox Factory, Inc. and Budweiser.
This year marks the 78th year that bikers have taken over the small city in South Dakota. Population 6,800 quickly grows to half a million as the normally quiet town transforms with the sounds of noisy exhausts, revving engines (how about that Harley-Davidson Milwaukee-Eight?!), squealing tires from burnouts, and of course epic concerts. This year Eric Church, Kid Rock, Foreigner, and Lynyrd Skynyrd headline at the Buffalo Chip.
If you’re headed to Sturgis make sure you stop by the Fox booth to get new shocks installed, or for a chance to win some great prizes during daily contests. The Fox promo girls will be on hand selling merchandise, handing out stickers and posing for pictures.
Also, don’t miss the Bud girls as they take over Sturgis, traveling from bar to bar throughout the week. They will be handing out promo items, posing for pictures and promoting America’s favorite beer!
We wish everyone traveling to Sturgis a safe ride and fun week, and look forward to sharing pictures and updates as the week progresses!
There is no doubt that the market is saturated with promotional staffing agencies. We continually hear from our clients about how many e-mails and calls they receive on a regular basis from staffing agencies, and how this sometimes leads to frustration on their part (hey – we’ve been there! Securing new clients has to start somewhere). It’s a great industry to be involved in, which is why we love it so much. However, there is certainly a lot of competition and it takes a great deal of hard work, perseverance and dedication to maintain consistency over time, build a solid reputation, and earn the respect of clients.
From the beginning, we have continually boasted that ‘we aren’t your typical promo agency’ and to this day, we stick to that testament. Afterfive years in business, we have remained Canada’s only agency that specializes in motorsports event staffing. Don’t believe us? Google it! Our core team is built from ambassadors who live the Backwoods lifestyle – they snowmobile, race motorcycles, work on cars, hunt, fish, and more, and they have surrounded themselves in the motorsports, automotive and outdoors industries that they love. While our team is our biggest strength, we also know what it takes to earn respect in the industry.
In a previous blog, it was written that “Racing is our roots, Backwoods is our name, and Jessica and her team are proud to carry the torch and build on a name that started out with wrenching on a car, in a garage, out in the Backwoods”. Click here to read the full article.
With everything we do here at Backwoods Promotions, we keep in mind our core values and roots. I’ve been in the industry for many years, and regularly jump on a motorcycle, snowmobile, boat (anything with a motor, really) because that’s where my passion lies. We don’t just promote the motorsports industry – we LIVE IT.
Here at Backwoods Promotions, we tend to operate with the ‘old school’ mentality of business, which can be hard to find these days. Who said that just because it’s 2017, we can no longer shake hands when we close a deal, get to know people directly rather than hiding behind a screen, give back when we can, and be honest and upfront about what we can and cannot do for you? At the end of the day, we are all human and trying to accomplish the same thing. Let’s promote the sports we love, support our race teams, and make money at the same time!
In talking with staff, clients and industry partners, we wanted to share 5 reasons why our business model has worked in retaining so many of our clients. For those of you reading, we look forward to working with you in the future, whether you become one of our repeat clients, join our team of amazing staff, or support one of our teams!
1) We’ve Found Our Niche
Simply put – we GET the motorsports and outdoors industries, and we get what it takes to connect with fans and consumers at events. The difference is evident – when you hire brand ambassadors who have used your product, understand your brand, and have direct experience in the industry, then your clients and customers have a greater appreciation and respect for your company and products.
2) Personal Service & Relationships
Being a smaller agency has its benefits. We get to know our clients, and have built ongoing relationships over the years. We take pride in offering personal service and getting to know our clients, their business, and families. We’ve even gotten together with some for motorcycle or snowmobile rides. You certainly learn a lot about someone once you’ve gone riding with them!
3) Affordable Rates
We get it. Times can be tough, and there needs to be a fine balance between dollars spent and return of investment. We always try our best to offer affordable rates, and work with the budget you have. Our team is equipped to offer tools and suggestions for maximizing lead generation, enhancing sales, and engaging with clients so you get the best bang for your buck!
4) We Give Back
Mentoring children and supporting women in motorsports is very near and dear to our hearts. Throughout the year, we give back by supporting a few teams and causes who have reached out to us for assistance.
5) Strong Presence
Firstly, our social media presence rocks. Secondly, we’re usually at motorsports and outdoors events regardless of whether we are contracted to work there or not. Again, we don’t just promote the motorsports industry – we live it. That’s why we regularly attend shows, events, races, and network with our clients, fellow staff members, athletes and more. We have met many of our clients from simply attending events, and that continued presence in the motorsports and outdoors industries have set us aside from other staffing agencies.