In order to activate your brand and connect with potential customers, it is key to create a marketing campaign that generates excitement and engagement around your key messaging. Through our work in the motorsports industry, we have realized that gone are the days where a logo on the side of a race car or on a billboard are enough to connect and engage with your key demographics. People want more.
So what does that mean for you? Well, it means you have to get creative in order to capture your audience and leave them with a feeling of closeness and connection with your brand. Experiential marketing helps with this (i.e. contests, promotions, games, interactive exhibits, digital media, etc), and this is something we can certainly help you create. However, what we really want to drive home is that it is one thing to have an awesome activation, but you also need to ensure you have a solid team involved to facilitate the activation properly. Using promotional staff are necessary to engage face-to-face with customers, share their own personal experiences with the brand, provide information, and ensure customers have a great experience while in a booth or at an event.
Promotional staff can consist of models, brand ambassadors, hosts/hostesses and more. They are skilled at using promotional strategies to strengthen the customer-product/service relationship and encourage clientele to buy and consume larger quantities of product. Generally, they are considered the dynamic, outgoing, energetic face of your brand!
Here are some benefits of hiring promotional staff:
1) Enhance Customer Experience:
-There is a close relationship between an individuals direct experience with a brand and how well they connect and resonate with that brand. Creating a positive and engaging customer experience often starts at initial contact. Companies who use promotional staff to greet customers in a friendly, welcoming manner tend to receive higher ratings of customer satisfaction.
2) Increase Sales
-Companies that use promotional staff or brand ambassadors not only increase distribution of promotional materials, but the heightened customer satisfaction and engagement also leads directly to increased sales.
-Using promotional staff to demonstrate how a product works, or talk about the benefits of a product or service can also increase sales simply by providing a customer with the knowledge they need to make an influenced decision.
3) Save Money
-Paying travel, accommodations and wages for company staff can be quite costly, so promotional staff are often used in place or to support company representatives at events.
-Most of the time, it is not difficult to find promotional staff who are local or within driving distance of an event. Some companies may choose to hire a team of promotional staff for a set contract to travel while promoting their brand, and so these costs must be factored in; however, they are still generally less than paying full-time company staff.