With just over a month until the Hay Days Grass Drags 50th anniversary, vendors and exhibitors involved in the snowmobile industry across North America are preparing for what is expected to be busiest and largest attendance numbers to date.
Hosted annually in North Branch, Minnesota by the Sno Barons Snowmobile Club, Hay Days has become the world’s biggest snowmobile swap meet and grass drags event. The “who’s who” of the snowmobile industry attends Hay Days, in addition to numerous snowmobile fanatics eager to check out the massive parts swap meet, grass drags, and various events hosted that weekend.
As you start to finalize arrangements for company booth space, now is the time to consider booking brand ambassadors, promotional models or event staff to help activate your brand.
This is where we step in to help you out. Specializing in motorsports event staffing, we’ve been attending Hay Days for several years now working with a number of brands, including: Ski-Doo, Fox Shox, Caliber, OSM and more. We know the industry well and we understand what your customers are looking for when they approach a booth.
Not only do we hire outgoing, dynamic and energetic staff, but we also hire staff who share your passion for the snowmobile industry. Many of our staff ride and race snowmobiles, work in the industry, and as a result, know exactly how to engage with your clients and make your booth stand out at this event! Our staff are our biggest strength, and work hard to promote your brand to ensure the event is a huge success for you.
Here are some benefits to hiring promotional staff at Hay Days:
1) Give yourself a break!
-There is no doubt that Hay Days is exhausting. Between the long hours, often hot temperatures, and constant networking, it’s helpful to have support staff present to give you a break from handing out pamphlets and promotional materials. That way, you can focus on closing a deal or landing a new client!
2) Enhance Customer Experience
-There is a close relationship between an individuals direct experience with a brand and how well they connect and resonate with that brand. Creating a positive and engaging customer experience often starts at initial contact. Companies who use promotional staff to greet customers in a friendly, welcoming manner tend to receive higher ratings of customer satisfaction. As a result, that customer is more like to remember your brand, share their experience with friends, and return to your booth.
3) Increase Sales
-Companies that use promotional staff or brand ambassadors not only increase distribution of promotional materials, but the heightened customer satisfaction and engagement also leads directly to increased leads and sales.
-Using promotional staff to demonstrate how a product works, or talk about the benefits of a product or service can also increase sales simply by providing a customer with the knowledge they need to make an influenced decision.
4) Save Money
-Paying travel, accommodations and wages for company staff can be quite costly, so promotional staff are often used in place or to support company representatives at events.
-Most of the time, it is not difficult to find promotional staff who are local or within driving distance of an event. Some companies may choose to hire a team of promotional staff for a set contract to travel while promoting their brand, and so these costs must be factored in; however, they are still generally less than paying full-time company staff. We have a large team of staff in Minnesota and are fully prepared to staff dozens of clients at Hay Day.
Contact us now to discuss your staffing needs or for a customized quote! We look forward to working with you, and seeing you at the “unofficial” start to winter and the snowmobile season!