Backwoods Promotions is thrilled to announce our support of the ‘Ride Like a Girl’ program, created by Laminacorr Racing. The contingency program was designed to support, encourage and empower female off-road racers in Canada. The program provides funds to the top three racers in Ladies A classes across thirty race events in Canada. CLICK HERE to learn more.
We will be working with Laminacorr Racing to promote the program during the upcoming season. This partnership made perfect sense given our shared goals and values to promote women in the motorsports industry.
Over the years, we have supported a number of female-based initiatives, including: International Female Ride Day (motorcycle), MX Girls Calendar, Annual Ladies Ride (snowmobile), the #RaceCarByAva project and more. One of our team members, Felicia Robichaud, is a member of Laminacorr Racing and brought home a silver medal for Team Canada at IDSE Argentina last year. We couldn’t be more proud and excited to support Felicia and this new program under the Laminacorr Racing umbrella.
Additional news about the program can be found on the MX and Off Road Magazine website.