After several requests, we’ve decided to post a blog article highlighting the importance of using promotional staff or brand ambassadors as part of your overall marketing strategy.
In order to activate your brand and connect with potential customers, it is key to create a marketing campaign that generates excitement and engagement around your key messaging. Through our work in the motorsports industry, we have realized that gone are the days where a logo on the side of a race car or on a billboard are enough to connect and engage with your key demographics. People want more.
So what does that mean for you? Well, it means you have to get creative in order to capture your audience and leave them with a feeling of closeness and connection with your brand. Experiential marketing helps with this (i.e. contests, promotions, games, interactive exhibits, digital media, etc), and this is something we can certainly help you create. However, what we really want to drive home is that it is one thing to have an awesome activation, but you also need to ensure you have a solid team involved to facilitate the activation properly. Using promotional staff are necessary to engage face-to-face with customers, share their own personal experiences with the brand, provide information, and ensure customers have a great experience while in a booth or at an event.